#Brand Story

When it comes to the world of luxury boating, few names stand out as distinctly as Formula Boats. With a rich history spanning over several decades, Formula has become synonymous with performance, quality, and style. In this article, we will take a...

The name Boston Whaler has a certain ring to it, doesn’t it? It conjures images of the open sea, adventure, and a hint of nostalgia. But what exactly does it mean? The term 'Whaler' reflects the brand’s roots in the whaling tradition, a...