If you’re a boat enthusiast, yacht buyer, or just looking for a unique summer activity, Tiara Yachts invites you to their corporate center in Holland, Michigan this August. With plant tours and VIP sea trials of the latest 2026 fleet—including the all-new 39 LS—this event offers a hands-on look into luxury yacht craftsmanship and performance. It’s more than a showcase—it’s a full immersion into what makes Tiara one of the most respected names in the boating world.
What’s Happening: Summer VIP Sea Trial Event
Tiara Yachts is hosting its annual Summer VIP Sea Trial Event from August 20–22, 2025, at their Corporate Yachting Center in Holland, Michigan. This is not just a static showroom experience. It’s your chance to get on the water aboard Tiara’s 2026 lineup and see firsthand how these vessels handle, perform, and shine in their natural element: Lake Michigan.
2026 Models on Display and in Action
Registered guests will be able to experience sea trials aboard the following yachts:
- 39 LS (Debut model)
- EX 60
- 56 LS with Adventure Module
- 48 LS
- 43 LS
- 34 LS
- 48 LE
- 43 LE
- 34 LX
From the agile and luxurious 34-foot models to the commanding presence of the EX 60, every vessel offers something unique. Whether you’re interested in performance, design, comfort, or innovative tech, this event delivers it all. Sea trials are accompanied by Tiara team members and vendor partners, providing insight and answering questions on the spot.
⚠️ Note: Registration is required and space is limited. The deadline to register is August 13, 2025.
Take a Tour: Inside Tiara’s State-of-the-Art Manufacturing Facility
For those who want to go beyond the deck and learn what makes these yachts so exceptional, Tiara Yachts also offers plant tours of their nearly one-million square foot manufacturing facility.
These guided tours give a behind-the-scenes look at:
- The design and engineering process
- Hull molding and composite construction
- Interior craftsmanship and outfitting
- Quality assurance and testing
Whether you’re a buyer, a curious hobbyist, or an industry professional, you’ll walk away with a deeper appreciation for the materials, skills, and attention to detail that go into every Tiara.
Why Attend This Event?
1. It’s Exclusive
This isn’t a typical boat show. It’s a personalized event tailored to serious buyers, industry partners, and passionate boaters. You get undivided attention from Tiara staff and partner vendors in a focused, relaxed environment.
2. Hands-On Experience
Test-driving a car is one thing. Driving a yacht across the waters of Lake Michigan? That’s unforgettable. Whether you’re considering a purchase or simply want to better understand luxury marine design, the sea trials offer a true feel for what these boats can do.
3. Learn the Craftsmanship
Many manufacturers keep their processes behind closed doors. Tiara invites you in. You’ll learn how your dream yacht is built from the ground up—with precision, passion, and over 45 years of boatbuilding heritage.
4. Networking Opportunity
With attendees from across the country—including dealers, boating journalists, suppliers, and potential buyers—it’s a great chance to connect with others in the boating world.
Planning Your Visit
Location:
📍 725 E 40th Street, Holland, MI 49423
📞 (616) 392-7163
🌐 tiarayachts.com
Dates:
📆 August 20 – 22, 2025
🕔 Times vary by appointment
Registration Deadline:
🗓️ August 13, 2025
Accommodations:
There are several hotels nearby in the Holland area, including lakefront options and boutique downtown stays. We recommend booking early, as this event attracts nationwide attention.
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