In a surprising but strategic move, BRP Inc. (Bombardier Recreational Products) has officially sold its Manitou pontoon boat brand to Bentley Pontoons, a long-established name in recreational pontoons. The transaction, announced in mid-July 2025, signifies a pivotal moment in the recreational boating market, especially in the fiercely competitive pontoon segment.
A Closer Look at the Deal
While the terms of the sale remain undisclosed, sources close to the matter suggest the transaction includes all Manitou manufacturing assets, branding rights, and intellectual property, transferring ownership from BRP to Bentley. BRP has confirmed that the sale is part of a broader corporate restructuring aimed at focusing more intently on its core powersports segments, such as Ski-Doo, Sea-Doo, and Can-Am.
Bentley, on the other hand, sees this acquisition as a major opportunity to scale up and diversify its offering in the upper mid-range and premium pontoon space.
Why Did BRP Sell Manitou?
BRP acquired Manitou in 2018, alongside Alumacraft and Telwater, as part of a bold strategy to enter the marine market. This included ambitions to integrate its Rotax jet propulsion systems and reshape the boating experience, particularly through the Manitou Cruise and Explore series with the Rotax S outboard engine, which debuted in 2022.
Despite technical innovation, Manitou’s market share growth was slower than expected, largely due to supply chain challenges, dealer network constraints, and fierce competition from more established pontoon builders. While some models like the Manitou XT and LX series received praise for their luxurious features and modern designs, BRP never managed to secure a dominant position in the pontoon category.
This sale likely reflects BRP’s decision to double down on its winning segments—powersports and personal watercraft—where it remains an industry leader.
Who is Bentley Pontoons?
Bentley Pontoons, headquartered in Lexington, South Carolina, has been building boats since 2003. The company is known for its affordable, family-friendly pontoons, with a focus on value and comfort. Its most popular lines include the Bentley Legacy, Elite, and Fish series, which cater to both casual weekenders and serious anglers.
The company operates out of a facility spanning over 200,000 square feet, manufacturing thousands of boats annually. Bentley has made a name for itself by staying true to a straightforward mission: build quality pontoons at a price point everyday families can afford.
In recent years, Bentley has expanded its dealer network and improved its manufacturing processes, making it one of the fastest-growing pontoon brands in the U.S. market.
What Does Bentley Gain from Acquiring Manitou?
Manitou brings engineering expertise, a luxury market presence, and cutting-edge designs to the Bentley portfolio. This includes patented V-Toon technology, which allows pontoons to lean and turn like V-hull boats, as well as futuristic styling and premium finishes.
By acquiring Manitou, Bentley can:
- Expand into higher-end pontoon models while retaining its base in affordability
- Leverage Manitou’s brand recognition and dealer relationships, particularly in Canada
- Incorporate design and technology innovations, such as the Rotax integration (if licensing agreements permit)
- Accelerate R&D using Manitou’s existing engineering platforms
In essence, Bentley is upgrading its toolkit, giving itself the ability to compete with luxury pontoon builders like Barletta, Harris, and Bennington, while still catering to the core recreational market.
The Future of Manitou Under Bentley
What’s next for the Manitou brand? While no official product roadmap has been announced, insiders believe Bentley will maintain Manitou’s distinct branding and possibly create a sub-line of “premium Bentley” pontoons using Manitou hull
Use the share button below if you liked it.